Introduction: foreignmedia Thursday wrote an article pointing out that ,along with the Facebook quick rise, businesses are eager to the platform to promote their brand ,attract more users .It is with the market demand ,a number of social advertising venture company to emerge as the times require ,they actively matchmaking ,to help businesses establish contact with Facebook .
The following is the full text :social advertising at the age of 37, Michael pulled zeluo ( Michael Lazerow ) in 2007 founded the Buddy Media Facebook ,to help enterprises promote their brands .
Two years later ,china wholesale suppliers,due to concerns about Facebook may be launched its own advertising platform and let the company had reached an impasse ,pull zeluo helpless to Facebook COO Shirley Sandberg ( Sheryl Sandberg ) to play on the phone .
Pull zero in recall 2009 call from Sandberg said: she said to me , we hope you can make a lot of money .We will provide you with the best technology .We don want to get involved in enterprise software business.
It is because the Facebook unwilling to get involved in the enterprise software market ,together with the world social networking ecbolic a batch of like Buddy Media such small entrepreneurial firms ,to help enterprises in the Facebook web site to promote their products and brands .
Those who desire to establish contact with Facebook 845000000 users, businesses ,annual investment of millions of dollars to create a page .In the merchant page, the consumer can not only obtain discounted merchandise ,wholesale items from china,involved in the business competition ,but also with other fans to interact .
Market research agency eMarketer analyst Debra St. Austrian - Williamson ( Debra Aho Williamson ) said :these poineering company to fully understand the Facebook infrastructure ,they have developed to allow businesses to good use of interesting applications ,it need not be tried in vain to do repetitive work .
Doubling the size according to a market research agency Forrester ( micro-blog ) Research predicts, to 2016, social media management tool market scale will reach $970000000 ,compared to $389000000 this year, more than doubling .
Social media management tools like Buddy Media market includes such Facebook pages Management Service Providers ,as well as the so-called listening platform ( listening platform ) -- let enterprise monitoring social networking users to its brand review .
Facebook on Wednesday announced that it would enter the mobile advertising market ,at the same time to social media startup company with a wider range of tools ,let them help enterprise and social media users to establish links .
In addition ,Facebook also launched a lot of new features ,so that enterprises can be more flexible to post photos and other content ,with the user to maintain closer interaction .In addition to Buddy Media ,other social advertising venture company also include Wildfire Interactive ,Vitrue and Syncapse .
Pepsi Cola in October last year with Wildfire Interactive to establish cooperation ,create a Labs .From this page ,more than 6500 Fluxus functional beverage ( Mountain Dew ) fans can publish them drink the beverage of photos and videos ,the taste of the new proposed own opinion .
Pepsi says ,the company this year paid $35000 for Wildfire .The best tool Wildfire CEO Vitoria ( Victoria Ransom ) ,Ransome said ,the company dedicated to the study of Facebook is unable to provide the service .
He said :businesses have to find Wildfire ,Buddy and the other has a large number of engineers and other personnel of the company to seek help, engineer day is how to provide the best tools ,help businesses in Facebook advertising .
Facebook can therefore focus on their core business .The personage inside course of study points out ,in Google ( micro-blog ) become the overlord of Internet search ,the search engine promotion market also flourished ,due to Facebook rises abruptly quickly and the emergence of social advertising company size ,can fully and put on a par with Google ecbolic industry boom .
Risk investment firm Institutional Venture Partners partner Julius ,Maltz ( Jules Maltz ) ,and search for the promotion of the company are different, social advertising company through the subscription repeat sales revenue ,rather than by the user and search advertising interactive benefit, this also let their business model and Salesforce enterprise application developers alike .
Maltz was Buddy Media investor and board of directors of the company .He said :Buddy Media is similar to Salesforce .Every day they face company sales management software to become a businessman to subscribe ,in market promotion activity is an integral part of .
Facebook lifeline advertising is a Facebook .Facebook last year advertising revenue reached $3150000000, the proportion of the total revenue up 85% .Facebook advertising revenue from businesses to buy most of the graphic advertising ( located in the user on the right side ) .
Pull zeluo revealed ,these ads will users to Facebook brand the page ,including many pages by Buddy Media and other social advertising company responsible for the management of .Pull zeluo said ,our cooperation with the customer may account for the total revenue of 20% to 25% Facebook .
Facebook from the hands of our customers earn more money than we earn more .According to ransom estimated ,each customer in Wildfire spent $1 ,may be $10 of Facebook ad .Facebook spokesman Anne tower ( Annie Ta ) to the company is in the IPO ( initial public offering) is a silent period ,china wholesale shoesSend cell calls to send the Motorola XT681 only 1799 yuan,declined to comment .
The Facebook IPO application submitted in February this year ,plans to raise about $5000000000 ,so $100000000000 valuation ,become the largest IPO Internet transactions .Frenemies Market Research Agency Gartner analyst Andrew Frank ( Andrew Frank ) said ,any one relied on the Facebook profitable company ,both the presence of Facebook excessive dependence risk .
Frank said :Facebook for these companies, is a friend ,foe .Facebook in the area of social media has a strong market power ,that can make the rules of the game .Frank points out ,last year Facebook introduced a new policy ,regulations on the Facebook platform all game developers must be virtual goods sales in 30% turned over to the company ,including the Zynga game developers in addition to comply with this regulation ,have no choice .
In order to help businesses to reduce this risk ,social advertising venture company is extended its services to other social networking sites ,such as Twitter ,LinkedIn and Google Google + social services .
Market research agency Altimeter Group analyst Jeremiah Ou Yang ( Jeremiah Owyang ) said ,this is why they want to Twitter ,china wholesale electronics free shippingPractical intelligent machine Changsha and digital HTC G16,LinkedIn and Google + investment reason .Industry integration in view of the current situation ,Facebook is more in promoting social advertising the company rather than become them on the road to the development of stumbling block .
Through the fbFund fund ,Facebook in 2009 invested in Wildfire .In addition ,Facebook will work with the social advertising companies maintain around 80 ,called them a preferred developer consultant ( Preferred Developer Consultants ) ,Facebook can advance the understanding of new products .
Facebook executives sometimes large advertisers recommended to the company .Headquartered in San Francisco social advertising company Involver CEO don Beck ( Don Beck ) said :Facebook will contact us directly ,say we have a customer ,hope for large-scale promotional activities ,but time is pressing ,need your help .
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